It bagged the second place in the recently concluded Asia Destination Film Forum awards for the ‘ Save Our Spots’ campaign. It won an Excellent Partner Award for sustainable efforts in the Japan Tourism Awards. The global community also recognized the DOT’s sustainable tourism advocacy.

These materials were compiled and used for tourism promotions. Iconic Philippine JeepneyĢ019 campaigns of the DOT relied on crowdsourcing, making everyone who has captured their Philippine travel experiences a tourism ambassador. The ABaKaDa song lyrics, written in collaboration with and sang by Curtismith, also highlights oratories of Filipinos, polo and prints using pineapple fabrics, rondallas rhythm and river rafting, street dancing, tribal tattoos, the underground caves, and the wild and warm welcome of the locals, immersing tourists to the exceptional Filipino hospitality. Launch of ABaKaDa music videoĭocumenting a diving experience represents the ‘Da’, while eating Filipino cuisines literally everywhere perfectly fit the ‘E.’ The music video also features Filipino art galleries for ‘Ga,’ hand-weaving for ‘Ha,’ island vibes for ‘I,’ the lakes and its lilies for ‘La,’ and the mountain rides in Ifugao for ‘Ma.’ Filipinos are also known to be one of the happiest people on earth, and so the ‘Na’ is for “ngumiti ng ngumiti” or to keep on smiling. Ka is for Kinetic kali combat showing the country’s national martial arts. ‘Ba’ is for barefoot bounding while dancing the Tinikling. It starts with ‘A’ for abaca accessories that many can admire for its beauty and sustainability. In just a minute, the ABaKaDa music video is able to talk about 20 unique cultural facts about the Philippines represented by each letter of the Philippine alphabet. Department of Tourism unveils new ad inspired by the ABaKaDa alphabet, highlighting unique Filipino culture Makati City – Culture buffs around the globe can now learn the ABCs of the Philippine culture as the Department of Tourism (DOT) unveils its newest ad at the Culture Launch on Thursday, February 27, held at the Shooting Gallery Studio in Makati City.

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